• July 10, 2017

How Yellow Affects Your State of Mind

How Yellow Affects Your State of Mind

Ever heard that if you looked at the color yellow for too long, you might begin to feel anxious or irritated? Or that babies are more likely to cry in yellow rooms and a colleague sporting the color would be judged deeply? Or considered a coward? The rumors are out there, and have been for some time… “That’s absolutely not true,” said Leatrice Eiseman, color specialist and executive director of the Pantone Color Institute, which helps companies decide which colors are best for their brands or products… Through her research, Eiseman has conducted various color word association studies on thousands of people over the last 30 years. The first words that consistently come to mind when people see the color yellow are “sunshine”, “warmth”, “cheer”, “happiness” and sometimes even “playfulness”. Read Full Article